Atok Arabica Coffee Growers Marketing Cooperative: Blending opportunities and challenges  

As the old generation struggles to pass on its coffee growing culture to the new generation, more people in Atok are now optimistic that producing coffee, despite its problems and challenges, is becoming a rewarding proposition to Atok’s indigenous population.


The Asean Economic Community will establish ASEAN as a single market and production base with the goal of making ASEAN more dynamic and competitive.


The coffee industry will be facing more open market, stricter non-trait guidelines and tougher completion as it conquers the ASEAN Economic Community in the years to come.